Here’s a little something in honour of International Women’s Day:
… is advertisement copy for Calvin Klein jeans that you will NEVER see paired with this model. He just got a trendy Calvin Klein logo and tonnes of attention.
… is an actual hair product advertisement that ran in magazines targeted to women and teens.
Because if your body isn’t as sexy as marketing says it should be, and you can’t afford breast augmentation — the least you can do is try to attain a (white) ideal of beautiful hair.
From part one of Killing us Softly 4 (2010)
There’s a world of difference when men are objectified and when women are objectified. When men are objectified, they generally are bigger, stronger, more powerful. When women are objectified, we’re more fragile, more vulnerable, less powerful. But more important, there really aren’t consequences for men as a result of this objectification. Because men don’t live in a world where they’re likely to be raped, harassed or beaten. Or at least, straight white men don’t live in such a world. Whereas women and girls do.
As girls learn from a very early age that their sexualised behaviour and appearance are often rewarded by society, they learn to sexualise themselves — to see themselves as objects. They’re encouraged to see this as their own choice, as a declaration of empowerment. To reframe oneself in the most cliched and stereotypical way possible as a kind of liberation.
If you haven’t already seen this video, I highly suggest you do.